Title: We must fill up this House! A look at what affects average NBA ticket prices
Background: In sports entertainment the goal of any franchise is to be successful.... and rake in a lot of dough while doing it. Many sports analysts and fans have asked if the location of the franchise (i.e. small market (Salt Lake City/San Antonio vs. big market (NY/LA)) has a direct effect on the profits of the said franchise. My study will look to see what factors, whether city size or on-court success, are the biggest influencers on ticket prices in the NBA.
Purpose: My purpose in this study is to show that location and franchise success both affect the prices of tickets. This model could be valuable to team owners as they attempt to maximize both profits and attendance.
Method: My method will be to use the average ticket price (not including premium, box, or luxury seats) for each team and regress this data against such dependent variables such as size of the metropolitan area around the team, per capita income of its fan base, whether or not the team made the playoffs the previous year, etc. in order to achieve an appropriate model and view how each aspect influences ticket pricing.
Anticipated Results: I anticipate that my results will generally follow city size where the franchise is located. Larger markets will have higher ticket prices, etc. Although I do not expect the difference to be very dramatic. This may just prove that small market team fans might just be getting the better deal when watching their favorite players play.
3 comments:
Interesting topic. Good idea to write about something you enjoy. Your purpose seems a little vague. Could you flesh it out a bit? Do you have a title or a conference in mind? Good details.
The focus is good. The purpose could be clarifies by explaining the method. Who is the audience? What is the forum for presentation?
I think the last sentence of your Background might be superfluous.
Overall, I like this idea a lot. It's an interesting topic that people, even outside of the world of economics, would like to read.
How did your econ teacher like this? Let me know how it turns out :)
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